VINCENT RIVAUD

- Account director on a portfolio of B2C clients (1.6M€ of booking)
- +190% of gross margin on the 2022 annual objectives (based on new business and contract renewal)
- Commercial development of the customer portfolio (inbiz, growing business, new business).
- Management of a team of consultants.
- Develop internal commercial offers and manage negotiations with customers/prospects.
- Monitor the performance of the campaigns and follow the optimizations (organic + paid).
- Coordinate the agency's teams and expertise (strategic planning, creative, PR, brand, media).

Clients: Duolingo, Ferrero Group, TaskRabbit (IKEA), GrandOptical, Twinings, Biotiful Dairy...

- Management and development of a client portfolio: client relations, recommendations, project leads, reporting, internal briefs, monitoring and budget growth...
- Strategic and executive design with the different teams on paid media amplification, content creation, influencer marketing, social media...
- Strong participation (50%) in new pitches and incoming tenders: strategic lead and writing of recommendations.
- Management of 2 junior consultant profiles (recruitment, development, staffing, time and production management…).
- Amplification of internal commercial offers for external deployment.
- Analysis of organic performances and coordination of weekly/monthly paid media performances.
- Development of external service providers (influencers, agencies, clients, communication companies…).

Clients: Coca-Cola, Samsung, Halo Top, Europcar, Twinings, Philips Hue, ASUS, Chipotle, TaskRabbit, Délifrance, Biotiful Dairy, GrandOptical, Duolingo...

Project Management:
- Driving the customer relationship execution of projects, media, content and reporting creation
- Conception and production of diverse communication tools: advertising campaign, online media conception steering project, and audiences
- Coordination of JIN teams (design, marketing, paid media, strategy & insight and agency subsidiaries)
- Management of 1 intern on several executive projects

Influence & Social Media:
- Lead monitoring, community management and daily discussion with the client based on planned information
- Development of PR activities: create and choose influencers' map based on the strategic plan, press and opinion multipliers
- Operate the Social Media strategy for the client: the creation of content, Social Media monitoring, reporting and reflexion

Content creation:
- Support the client and JIN's teams on conception and arguments construction, contents, key messages, one-time analysis on one or several information bases, statistics watch and audience analysis (pre-sales and initiated project)
- Liaised with the design team to create original and inspirational content for the client based on the strategy established
- Support different ongoing or future projects to develop the brand: innovating offers launch, software or service, backing on communication and networking.

• VIDEO/PHOTO & VR/360° CONTENT PROJECT:

- Deployment of the video/photo & VR/360° project linked with all the Business Units (BUs) and internal experts (PR, Social Media, Online Media etc.)
- Coordination of a video shooting during a week in Marrakech (5 production member team to manage)
- Creation of a 360° webserie available on all Club Med Social Media platforms around the brand new campaign « Bring Home »
- Development of villages content in coordination with the BUs and villages: briefs, synopsis, project follow-up, post-production, internal communication etc.
- Expansion of new thematics content to meet Marketing and Commercial challenges of the BUs (agency, Online Media, Event etc.)
- Deployment of the "Google Street View" project: brief, project follow-up, BUs and villages coordination, post-production, internal communication etc.

• BRAND EXPERIENCE:

- Deployment of the Digital Artists program in Resorts (influencers, YouTubers...)
- Push forward the artistic direction of videos through a continuous improvement linked with the new corporate identity "Club Med, Amazing You"
- Amplify the experimental and emotional nature of the brand by taking into consideration innovative initiatives linked with the new corporate identity
- Encourage the introduction of new actions by the BUs, villages and sales outlet
- Support and initiate sensorial and experimental amplification of the #ClubMed360 project (sensoriality, interactivity, live, experience, surprises etc.)

• INNOVATION & PARTNERSHIP:

- Launch of an app in Virtual Reality for all Club Med stores (80) to promote every Resorts
- Benchmark in Brand Innovation, experience, content and communication subjects
- Anticipate the evolution of new technologies and opportunities linked with the new corporate identity "Club Med, Amazing You"
- Look for new partners to develop the Club Med ecosystem
- Identify future opportunities and innovations in terms of communication and experience.

• SOCIAL MEDIA:

- Create and roll out the social media plan for Club Med Australia’s Facebook page, Instagram, YouTube, Twitter & Pinterest
- Manage content creation (including design) and customer relations
- Liaise with content creators in-resort to produce relevant and timely content for the Australian and NZ market
- Create reports on social media performance + keep up to date with industry benchmarks and developments
- Leverage Club Med’s earned content (influencer imagery, client testimonials) as well as owned content (blog, internal photoshoots and videos) across social channels

• PUBLIC RELATIONS AND PARTNERSHIPS:

- Liaise with the PR agency to secure influencer and journalist famils to our resorts
- Selection of influencers/journalists depending on Club Med criteria
- Implementation in the ongoing strategy and execution of PR activity, including but not limited to press releases, spike campaigns, and the annual plan
- Reporting on monthly PR activity

• CONTENT MARKETING:

- Updating the Club Med blog with content from influencers and create the content (text, story and imagery)
- Benchmark on current best practices from tourism and lifestyle
- Analysis and reporting of the blog and performance of content
- Keep content up-to-date with updates from Club Med’s internal multimedia library and from influencers

• CRM:

- Creation and reporting of email newsletters
- Update prospect/client databases

• OTHER PROJECTS:

- Responsible for upcoming projects from either Internal, Regional or Paris
- Liaise with relevant personnel
- Provide support where necessary to other staff members to ensure the success of the project
- Report on various stages of the project and make recommendations to optimize processes and ensure the timetable to kept up to date.

- Implementation of a new PRM platform (Partner Relationship Management).
- Marketing program for partners: development and adaptation of activities around communications, performance report, billing and management of promotions.
- Webinars activities: organization, management of content, following leads and reporting.
- Partners events: meetings, conferences, demonstrations.
- Data management linked to partners and implementation in Marketo.
- Creation of Newsletters for partners/resellers/distributors/end users about our products.
- Launching of products and other activities linked with partners.
- Communication activities: creation, checking, support translation (eNews, web banners, advertisement) and community management on social medias such as LinkedIn, Twitter.
- Partnersite: site functionality + content management - improving the site and make it easier to use.
- Local activities: promotion, campaign, events, professional exhibition, meetings.

• Creation of various briefs, reports and analyses for different advertisers of the brand
• Management of the Social Media content through the planned communication
• Establishment of new corporate communication strategies
• Coordination on influence, campus relation and branding missions
• Analyse and improvement of the customer journey (UX) on Web platforms
• Community Management, video/photo editing, content creation