Pauline

Mission: managing the French website merchandising (daily updates of the website including landing pages creation via the CMS and UX improvements). I ensure all available space on the website is appropriately used to maximise sales, conversion and spend, including homepage, brand pages, category and product pages.

• Coordinating three different departments (digital marketing & trade marketing, webmasters/IT and designers) and the external communication agency
• Liaising with affiliates network and partners to increase sessions and sales
• In charge of briefing and developing content for the email campaigns (3 newsletters per week)
• Organising beauty events (Get Beauty Paris) and press events
• Producing competitors’ benchmarks

CRAFTING BEAUTY

- Web Marketing: building Crafting Beauty new website (working with a graphic designer and a web developer)
- Communication: launching the Crafting Beauty newsletter (email blasts) and developing a prospection brochure
- Social Media: developing content, increasing the number of followers, the involvement rates and managing the community
- Public Relations: writing press releases and collaborating with beauty editors and bloggers
- Event: organizing and exhibiting at Best of France in Times Square in collaboration with MANE fragrance house (500,000 attendants and 120 sponsors and exhibitors)
- Product Development: creating Best of France fragrance brand for Best of France event in Times Square in collaboration with MANE fragrance house (development of the juice and packaging, and sales strategy)
- In charge of training our part time intern

PARFUMERIE DE FRANCE.COM

- Branding: developing Parfumerie de France brand (social media, blog and hard print collaterals)
- Website Development: building and launching the e-commerce website
- Web Marketing: CMS for the website and SEO management
- Events: organizing a monthly event to meet current and potential customers. Co-events with Bagatelle New York and Marie-Lou & D beauty salon
- Public Relations: publishing press releases and collaborating with beauty editors and bloggers
- Product development: launching new products to answer clients’ needs
- CRM: email blasts, direct advice to customers
- Logistics: managing stocks and sendings

Brands: L’Arganique Beauté, Baiser Rose, Hayari Paris, Absolument Parfumeur, Cinquième Sens

Como est un groupe de distribution automobile qui représente les marques Mercedes-Benz, Smart et Lexus à travers 18 concessions à Paris et en Ile de France.

- Updating the CRM data base
- Phoning customers

- Digital marketing : updating the website, the YouTube channel and the social network accounts
- Posting videos on the internet for the augmented reality application
- Direct marketing : helping for the creation of brochures, flyers, e-cards
- Assisting with the creation of the 2014 Charter Portfolio (300 pages hard back book)
- Assisting with the organisation of events
(Monaco Yacht Show, Captains' Dinner & Awards, press meetings)
- Negotiation with suppliers for merchandise (eg. banners, counter units...) within the budget

- Updating of press listing, creating the weekly and monthly press reviews
- Writing of press releases (4 per month)
- Organisation of many events (eg. press events)
- In charge of the organisation of shootings within the Hotel (fashion and movie shootings)

- Managing the sending of clothes to fashion designers, managing the showroom
- Daily contacts with journalists and fashion designers
- Daily checking of the national and international press, managing the publications
- Organisation of press sales & organisation of the Catwalk for the Fashion Week (Woman S/S 13)

- Selling
- Managing the cash
- Relationship with customers
- Reception