photo de profil d'un membre

Pauline

CV Pauline Lefort 2016

pauline.lefort.carrier@gmail.com

Situation professionnelle

En recherche active

Souhait professionnel

Poste
Développement Produit - Assistante Chef de Produit
Experience
Jeune diplômé
Rémuneration
entre 25K et 35K€
Type de contrat
CDI
Mobilité
75 Paris - Royaume-Uni
Fonctions
- Chef de Produit
- Divers Marketing Communication
- Directeur/Responsable Media Planning
Secteurs
- Luxe
- Santé (biomédical, industrie pharmaceutique, cosmétiques)
- Industrie Textile, Cuir, Habillement

Résumé

Web Marketing & Merchandising Coordinator at Feelunique, the beauty e-commerce leader in Europe. I execute the French website merchandising and content strategies in order to drive sales, support the product buy and drive Brand message.

I am currently looking for a permanent position in marketing/communication in Paris or London.
Preferences: Product Management, Digital Marketing, Operational/Retail Marketing.
Available beginning of October 2016.

PROFILE: 3+ years experience in marketing & communication, global knowledge of the luxury industry, digital native (fond of social media and digital innovations), interpersonal skills
- 360° Marketing: digital marketing, events, communication, product development.
- Masters Degree in Strategic Marketing (delivered by ISC Paris Business School in July 2014)

- Passionate of luxury (beauty, fashion, jewelry, hospitality), media and digital, travels, and art (music, dance, literature, cinema)

Please don't hesitate to contact me for any further details: pauline.lefort.carrier@gmail.com

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Coordinatrice Web Marketing & Merchandising chez Feelunique.

Préférences : secteur de la mode et de la beauté, contexte international.

Diplomée en Juillet 2014 de l'ISC Paris Business School, je suis passionnée par le marketing, le marketing digital et la communication, et suis spécialisée en Marketing Stratégie (Master 2).

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- 2016 : FEELUNIQUE, Beauty industry, e-commerce, London
- 2015 : CRAFTING BEAUTY, Perfume & Beauty Industry, New York
- 2014/15 : BURGESS, Yachting Industry, London
- 2013 : FRASER YACHTS, Yachting Industry, Monaco
- 2012/13 : HÔTEL DE CRILLON, Hospitality, Paris
- 2012 : YOHJI YAMAMOTO, Fashion Industry, Paris

Expériences professionnelles

Assistante chef de produit marketing développement makeup - axe lèvres et collections

CLARINS GROUP , Neuilly-sur-seine

De Août 2017 à Aujourd'hui

Web marketing & merchandising coordinator

FEELUNIQUE.COM

De Mai 2016 à Aujourd'hui

Mission: managing the French website merchandising (daily updates of the website including landing pages creation via the CMS and UX improvements). I ensure all available space on the website is appropriately used to maximise sales, conversion and spend, including homepage, brand pages, category and product pages.

• Coordinating three different departments (digital marketing & trade marketing, webmasters/IT and designers) and the external communication agency
• Liaising with affiliates network and partners to increase sessions and sales
• In charge of briefing and developing content for the email campaigns (3 newsletters per week)
• Organising beauty events (Get Beauty Paris) and press events
• Producing competitors’ benchmarks

Marketing & pr coordinator

CRAFTING BEAUTY

De Août 2015 à Aujourd'hui

CRAFTING BEAUTY

- Web Marketing: building Crafting Beauty new website (working with a graphic designer and a web developer)
- Communication: launching the Crafting Beauty newsletter (email blasts) and developing a prospection brochure
- Social Media: developing content, increasing the number of followers, the involvement rates and managing the community
- Public Relations: writing press releases and collaborating with beauty editors and bloggers
- Event: organizing and exhibiting at Best of France in Times Square in collaboration with MANE fragrance house (500,000 attendants and 120 sponsors and exhibitors)
- Product Development: creating Best of France fragrance brand for Best of France event in Times Square in collaboration with MANE fragrance house (development of the juice and packaging, and sales strategy)
- In charge of training our part time intern

PARFUMERIE DE FRANCE.COM

- Branding: developing Parfumerie de France brand (social media, blog and hard print collaterals)
- Website Development: building and launching the e-commerce website
- Web Marketing: CMS for the website and SEO management
- Events: organizing a monthly event to meet current and potential customers. Co-events with Bagatelle New York and Marie-Lou & D beauty salon
- Public Relations: publishing press releases and collaborating with beauty editors and bloggers
- Product development: launching new products to answer clients’ needs
- CRM: email blasts, direct advice to customers
- Logistics: managing stocks and sendings

Brands: L’Arganique Beauté, Baiser Rose, Hayari Paris, Absolument Parfumeur, Cinquième Sens

Marketing assistant

BURGESS , Londres

De Juillet 2014 à Juin 2015

Mission intérimaire

COMO AUTOMOBILES

De Juin 2014 à Juillet 2014

Como est un groupe de distribution automobile qui représente les marques Mercedes-Benz, Smart et Lexus à travers 18 concessions à Paris et en Ile de France.

- Updating the CRM data base
- Phoning customers

Marketing assistant

FRASER YACHTS

De Mai 2013 à Décembre 2013

- Digital marketing : updating the website, the YouTube channel and the social network accounts
- Posting videos on the internet for the augmented reality application
- Direct marketing : helping for the creation of brochures, flyers, e-cards
- Assisting with the creation of the 2014 Charter Portfolio (300 pages hard back book)
- Assisting with the organisation of events
(Monaco Yacht Show, Captains' Dinner & Awards, press meetings)
- Negotiation with suppliers for merchandise (eg. banners, counter units...) within the budget

Communication assistant - hôtel de crillon

CONCORDE HOTELS & RESORTS

De Décembre 2012 à Mars 2013

- Updating of press listing, creating the weekly and monthly press reviews
- Writing of press releases (4 per month)
- Organisation of many events (eg. press events)
- In charge of the organisation of shootings within the Hotel (fashion and movie shootings)

Press relations assistant

YOHJI YAMAMOTO INC.

De Août 2012 à Novembre 2012

- Managing the sending of clothes to fashion designers, managing the showroom
- Daily contacts with journalists and fashion designers
- Daily checking of the national and international press, managing the publications
- Organisation of press sales & organisation of the Catwalk for the Fashion Week (Woman S/S 13)

Sales consultant

GALERIES LAFAYETTE

De Juillet 2012 à Août 2012

- Selling
- Managing the cash
- Relationship with customers
- Reception

Marketing & communication assistant

L'AUTRE MONDE PARIS - EDITIONS JPC

De Mai 2011 à Août 2011

- Writing of press releases, contacting media, updating the customer and press listings
- Creation of social network interfaces, helping to create the internet website of the company
- Community manager: managing the followers, interaction on the various platforms on line

Assistant of the cultural manager at the Festival de Musique Ancienne d’Arques-la-Bataille

Formations complémentaires

Master 2

ISC Paris School of management - Marketing Stratégie

2010 à 2014

Cosmopol ISC (association au service des étudiants étrangers en échange académique à l'ISC Paris)

Branding
Communication
Digital Marketing
Qualitative and quantitative analysis
Key Account Management
Product Innovation/Project Management
International Marketing
Management by Numbers & Pricing
Marketing B to B
Services Marketing
Interactive Marketing
Merchandising
Social Media
SPSS

Master's degree

Institute of Technology, Tralee - Strategic Marketing, Digital Imaging, Desktop Publishing

2011 à 2012



Licence 2

Lycée Masséna Nice - Classe préparatoire littéraire - CPGE Hypokhâgne - Khâgne

2008 à 2010

BDE Lettres

Associations

Cosmopol ISC (association au service des étudiants

Parcours officiels

ISC – ISC – MARKETING STRATEGIE – 2013

Langues

Anglais - Courant

Français - Langue maternelle

Espagnol - Technique

Italien - Notions