Julien AMOUROUX

In charge of Retail for apps and solution MS platform based (Azure, O365, W10...)

Develop Nokia’s relationships with key ecosystem partners.

• Identify and drive new partnership opportunities to ensure the quality of the local apps portfolio
• Initiate and support key local apps development for Nokia platforms (+ 20 WP apps published)
• Drive co-marketing initiatives with key brands and partners in coordination with the marketing team
• Special project: In charge of products launch (2 devices in 2014)

Building and feeding a developer ecosystem through Marketing actions:

Understand the market, analyze future trends, create buzz in the market, and create demand amongst developers, publishers and local content brand owners for Nokia platforms and Ovi channels.

Main responsibilities include:
• Plan, allocate and manage developer marketing spend
• Lead local relevant events where applications, developers and trends are core.
• Analyze and understand future trends, being a media and communities influencer, becoming an ambassador for Nokia.
• Thought leader in local Internet communities as thinking out of the box to create communication channels and methods to these communities.
• Explore non-Nokia developers and key brands publishers; understand key applications available in the market and the activities of the competing players.
• Provide proposals and timely feedback to GTM, Local Sales Unit and Product Management to integrate the key applications in the themes, optimizing the consumer experience in each theme.
• Work with Product Marketing to develop smart campaigns that are effective in targeted markets.
• Ensure that the key applications are properly promoted and sold through OVI Store.
• Ensure that the point of sales is trained in the application and know how to demonstrate.
• Turn feedback and ideas into implementation plans.

Develop and deploy communication strategy in conjunction with the Executive Committee

- Definition, implementation and monitoring of the communication plan (objectives, targets, key messaging and associated tools)
- Organize others tradeshows and conferences (30 events a year including 55m² at the Mobile World Congress, CTIA, Consumer Electronic Show, Communic'asia, IBC, Mobile 2.0. )
- In charge of external communications across a range of formats and media including press releases (15 a year), web (blogs, sites and webinars), videos, brochures.
- Animation of the mobile application developers ecosystem (web site release: developer.streamezzo.com, applications contest, newsletters. )
- Manage program budget and external suppliers

Promote innovation is the Paris-Region's leading network in the fields of Optics, Electronics and Software

- Creative production of conferences to create a frameworks for networking (10 events and 1500 attendees a year)
- Manage the 1st annual SYSTEM@TIC PARIS-REGION cluster Forum at La Sorbonne (800 attendees, 30 speakers, 20 exhibitors)
- Organize the annual internal convention at Supelec (400 attendees, 15 speakers)

-Target potential clients, develop an account entry strategy and create relationships (Turnover 300 k€)
-Developing creative and compelling proposals suited to the specific customer needs

Ensure the communication plan in conjunction with the Marketing

- Manage all logistical aspects and execution of international tradeshows
- In charge of the advertising strategy in coordination with our events calendar
- Create marketing campaign and special operation (direct marketing, newsletters, showcases.