Situation professionnelle
Souhait professionnel
- Chef de Groupe/Marché
- Directeur International
- Conseil / Gestion des entreprises
- Luxe
Résumé
I am a talented Senior Manager with 12 years of international experience and a record of accomplishment in business development, marketing management, new product launches & brand management. Cosmetics is my passion and I am looking forward to developing a brand through global and local market approaches, participating in new product and concept development and building new consumer journeys, both on- and off-line.
Summary of skills:
•Strong leadership skills and openness to interpersonal differences
•Highly artistic, creative and resourceful
•International mind set, culturally adaptive and fluent in 5 languages
Expériences professionnelles
International marketing and communication director
Kyufi
Depuis le 01 septembre 2019
Directrice marketing international
Orientea , Surrey
Depuis le 01 septembre 2019
• Marketing and sales strategy elaboration ( 4P )
• Communication strategy elaboration including web and social approach
• New product and new concept launches to optimize current offer
• New market penetration with adequate strategy
• Follow up agencies and creative works
• Brand managers team management
En recherche active a vancouver ou paris
En recherche active , Surrey - CDI
De Janvier 2018 à Février 2021
• Marketing and sales strategy elaboration ( 4P )
• Communication strategy elaboration including web and social approach
• New product and new concept launches to optimize current offer
• New market penetration with adequate strategy
• Follow up agencies and creative works
• Brand managers team management
Direction marketing et développement d'affaires
Taloumis Group , Antananarivo - CDI
De Septembre 2017 à Février 2018
•Change Management: Proposed restructuring plan to modernize the customer-centric market approach
•Strategic Planning: Diagnosed the company and its offers by sector and proposed the 2018 Marketing & Communication Strategies (Budgeting and Marketing Plan)
•Business Development: Developed new products and entered new market segments
•Employee Development: Provided coaching for operational excellence
•Team Management: Supervised 20 executives and professionals including market leaders, graphic designers, events managers and digital specialists
Marketing and communication expert
SELF EMPLOYED
De Janvier 2017 à Septembre 2019
International marketing and exports manager mba program qualifying internship
BAIJA Paris
De Septembre 2015 à Janvier 2016
Responsable export et marketing international
Bains et Nature , Paris - CDI
De Septembre 2015 à Janvier 2016
MBA Program Qualifying Internship – Brand Management
•Brand Management: Provided market segmentation, defined new positioning and built a new brand identity, shifting from an oriental concept to an international concept; updated related graphic supports
•Product Development: Launched a facial skincare line, created a line of niche fragrances and developed a new collection
•International Business Development: Benchmarked opportunities, selected priority markets, prospected new clients and implemented a new pricing strategy
•Enhanced Digital Approach: Reinforced visibility on the Internet, developed online sales including a 30% increase in average basket sales and set up a social media strategy
•Supervised 5 executives based in Korea, Switzerland and Belgium
Senior brand manager tena french speaking africa
SCA - Hygiene and Forest Products Company
De Janvier 2013 à Mars 2015
Senior product manager, francophone africa for tena and nana brands (office of the vice president, middle east, india & africa (mea))
SCA JOIN VENTURE SANCELLA , Tunis - CDI
De Janvier 2013 à Septembre 2015
•Strategic Planning: Provided strategic diagnosis and deep audit (markets, customers and competition)
•Risk analysis: Implemented the Nana production line and validated a TENA production line
•Brand Globalisation: Translated the international brand essence into different local concepts and developed action plans
•Product Portfolio Management: Designed a new product and concept, “Nana Style” and adapted the “Roll, Press and Go” product to the local market
Marketing manager maghreb
SIG COMBIBLOC
De Février 2012 à Décembre 2012
• Market analysis and international trends follow up
• Support our partners in the elaboration of their marketing and sales strategies
• Support sales team with adequate marketing tools
• PR
• CRM
Marketing director
NOVAZUR GROUP
De Novembre 2010 à Février 2012
• Product offer elaboration
• Data analysis qualitative and quantitative studies follow up
• Marketing and communication strategy elaboration
• Team management : 6 brand managers and 4 graphic designers
Follow up R&D work
Project director chez cliona ( tunisian partner )
DESSANGE INTERNATIONAL
De Mars 2010 à Octobre 2010
• Deliver a ready to operate business unit
• Concept adaptation to local requirements
• Dessange Paris products launch in Tunisia
• Team training
• Launch campaign elaboration
Marketing & business devlopment director
ARAMYS GROUP
De Février 2008 à Janvier 2013
• Management of 4 textile brands (40 concept stores )
• New furniture brand launch for the group
• Marketing national and regional strategy elaboration
• National and international communication campaign elaboration,
• Team management : 11 managers
Economic advisor fmcg and luxury products
UBIFRANCE
De Juin 2005 à Juin 2007
• Organization of bilateral events (spa days, franchisee days, French touch days…)
• Support French companies in their partners search in Hungary (Sonia Rikyel, L’Occitane…) and local issues
• French gouvernement regional reporter
• Participation to several publication related bilateral business opportunities
Economic advisor fmcg and cosmetics
AMBASSADE DE FRANCE EN HONGRIE
De Juin 2005 à Mai 2007
Intern
the International Purchase Supply Chain Management Section - INTRANCEN
De Septembre 2004 à Décembre 2004
Intern in the tourism division
Ambassade de Hongrie, Paris
De Juin 2003 à Août 2003
Stagiaire
INTERNATIONAL TRADE CENTRE
Formations complémentaires
Master
ISC Paris - International Business
2003 à 2005
Master en affaires internationales
Echange avec l Université La Salle de Mexico
Langues étudiées japonais et anglais
Prep school
Lycée Henri IV puis Rodin - Economy
2000 à 2002
Classe préparatoire aux grandes écoles de commerce
Master of Business Administration (MBA)
ISC Paris - Health Industry Marketing
2014 à 2016
Excellentes notes mais diplôme non valide pour des raisons financières
Parcours officiels
Langues
Anglais - Courant
Arabe - Langue maternelle
Hongrois - Langue maternelle
Italien - Courant
Français - Courant
Allemand - Notions
Compétences
Centres d'intérêt
- Fashion
- Beauty and crazy dreams