Amélie LEFEBVRE

Launch of the Vanity Fair Lingerie brand onto the European and export markets. A brand which aims to satisfy every women's needs with an adapted offer.

Tasks:
• Developed POS materials and created and developed specific packaging
• Established merchandising recommendations
• Organized Vanity Fair stand for the SIL (Salon International de la Lingerie) 2014
• Organized and participated in internal events and presentations
• Coordinated data and information for our different sales forces (national and international levels)
• Management of French & German PR agencies, delivering tools to raise brand awareness towards BtoB and BtoC targets
• Execution and evaluation of BTL activity for the brand
• Monitored competitors

Technical skills:
• Data coordination through different countries and departments
• Creation and launch of POS tools and packaging following a given budget
• Commercial negotiation
• Spanish oral and written skills (part of our headquarters are based in Barcelona, Spain)

Human skills:
• Relational skills within an international context
• Autonomous in my tasks
• Creativity
• Managed and gathered information

Appointed as transversal Product Manager’s Assistant working on NPD and Operational projects within the colouration, hair care and body/firming care departments.

Responsibilities:
• Worked with Managers in creation and generation of NPD projects
• Prepared, analysed consumer’s reunions and proposed recommendations regarding ads, packaging, product’s name, galenic and colour with the different teams
• Helped in generation and implementation of annual operating plans by establishing relationships with creative agencies and monitoring the development of regular POS, Commercial and Digital tools within agreed budget and tight deadlines
• Analysed and updated weekly and periodically all KPIs
• Continuous monitoring of market environment via: IRI, Emnos data (Carrefour group eq. to Dunnhumby), regular store checks, product tests, Internet (blogs, websites, viral contents...)
• Tendencies and market trends analysis to answer consumers’ needs and to spot potential opportunities.

Technical skills:
• Product and brand management
• Analytical mind
• Ability to synthesize
• Great use of Excel, SymphonyIRI and Emnos (panels software)
• Creative writing
• PowerPoint presentation
• Ability to check and pass a ready for press / final proof

Human skills:
• Multi-tasking
• Organization and priorization skills
• Working under pressure and within tight deadlines
• Communication through different persons from different services
• Pro-active in proposing new concepts and ideas
• Team-building
• Leadership
• Brainstorming
• Creativity
• Autonomous in project management
• Passionate and fully invested about what I am doing

Appointed as a PR Assistant for the Chanel Métiers d’Art department to manage all Maison Michel samples requests, help in presentations of the Maisons and to answer all journalists’ requests.
The Maisons are Maison Michel (milliner), Massaro (shoemaker), Lesage (embroiderer), Goossens (jewellery maker) and Lemarié (feather master).

Responsibilities:
• Autonomous management of samples requests and dispatches
• Collected and monitored visuals/credits from national and international publications
• Helped in organizing Maison Michel fashion week parties, showrooms for collection presentations (>80 journalists/day)
• Completed monthly reports to analyse popular and trending pieces

Technical skills:
• Organized in my daily tasks
• English and Spanish oral and written skills improvement

Human skills:
• Communication within an international context
• Multi-tasking
• Pro-active
• Autonomous in my tasks