CV Amélie Lefebvre


I am a Beauty Marketer who provides Answers to Customers’ Expectations and Desires, why would I be passionate about this?

First, beauty captivates me as it combines all the senses, it is the perfect match as it combines both creativity and rigor.
Indeed, creativity is seriousness and quality having fun in order to meet the market demands.
• Creativity is represented by colours, textures, styles, products, innovations...
• Rigor is performed by data analysis, studying consumer insights and behaviours, keeping in mind sales objectives and target margins...

I am also very curious about consumers as they always change their behaviour and mind.

What about audacity? In our world you need to be audacious to stand out from the crowd, it could be you, a product or a brand.
To do it, I think out of the box and do not hesitate to get out from my confort zone to take part into challenges.

We have no time to wait, we have to create opportunities and make things happen.

Expériences professionnelles

Brand manager

Hasbro UK , Uxbridge - CDI

De Mai 2015 à Aujourd'hui

Operational marketing manager


De Octobre 2013 à Février 2014

Launch of the Vanity Fair Lingerie brand onto the European and export markets. A brand which aims to satisfy every women's needs with an adapted offer.

• Developed POS materials and created and developed specific packaging
• Established merchandising recommendations
• Organized Vanity Fair stand for the SIL (Salon International de la Lingerie) 2014
• Organized and participated in internal events and presentations
• Coordinated data and information for our different sales forces (national and international levels)
• Management of French & German PR agencies, delivering tools to raise brand awareness towards BtoB and BtoC targets
• Execution and evaluation of BTL activity for the brand
• Monitored competitors

Technical skills:
• Data coordination through different countries and departments
• Creation and launch of POS tools and packaging following a given budget
• Commercial negotiation
• Spanish oral and written skills (part of our headquarters are based in Barcelona, Spain)

Human skills:
• Relational skills within an international context
• Autonomous in my tasks
• Creativity
• Managed and gathered information

Product managers assistant


De Janvier 2013 à Juillet 2013

Appointed as transversal Product Manager’s Assistant working on NPD and Operational projects within the colouration, hair care and body/firming care departments.

• Worked with Managers in creation and generation of NPD projects
• Prepared, analysed consumer’s reunions and proposed recommendations regarding ads, packaging, product’s name, galenic and colour with the different teams
• Helped in generation and implementation of annual operating plans by establishing relationships with creative agencies and monitoring the development of regular POS, Commercial and Digital tools within agreed budget and tight deadlines
• Analysed and updated weekly and periodically all KPIs
• Continuous monitoring of market environment via: IRI, Emnos data (Carrefour group eq. to Dunnhumby), regular store checks, product tests, Internet (blogs, websites, viral contents...)
• Tendencies and market trends analysis to answer consumers’ needs and to spot potential opportunities.

Technical skills:
• Product and brand management
• Analytical mind
• Ability to synthesize
• Great use of Excel, SymphonyIRI and Emnos (panels software)
• Creative writing
• PowerPoint presentation
• Ability to check and pass a ready for press / final proof

Human skills:
• Multi-tasking
• Organization and priorization skills
• Working under pressure and within tight deadlines
• Communication through different persons from different services
• Pro-active in proposing new concepts and ideas
• Team-building
• Leadership
• Brainstorming
• Creativity
• Autonomous in project management
• Passionate and fully invested about what I am doing

Public relations assistant


De Septembre 2011 à Août 2012

Appointed as a PR Assistant for the Chanel Métiers d’Art department to manage all Maison Michel samples requests, help in presentations of the Maisons and to answer all journalists’ requests.
The Maisons are Maison Michel (milliner), Massaro (shoemaker), Lesage (embroiderer), Goossens (jewellery maker) and Lemarié (feather master).

• Autonomous management of samples requests and dispatches
• Collected and monitored visuals/credits from national and international publications
• Helped in organizing Maison Michel fashion week parties, showrooms for collection presentations (>80 journalists/day)
• Completed monthly reports to analyse popular and trending pieces

Technical skills:
• Organized in my daily tasks
• English and Spanish oral and written skills improvement

Human skills:
• Communication within an international context
• Multi-tasking
• Pro-active
• Autonomous in my tasks

Public relations assistant


De Octobre 2010 à Août 2011

Appointed as a PR Assistant for Christian Louboutin to help the PR Office for France and the European zone (except UK).

• Prepared, packed and dispatched samples following stock availability
• Worked with and advised stylists for their choice
• Collected and monitored visuals/credits from national and international publications
• Completed monthly reports to analyse popular and trending pieces

Technical skills:
• Knowing of the French and Europeans journalists and magazines

Human skills:
• Ability to adapt my communication and attitude depending on the environment
• Ability to work under pressure during intense work periods

Formations complémentaires

Master's degree

ISC Paris - Marketing and Management of Luxury Industries

2010 à 2013

ISC's acredidations:
• CGE (Conférence des Grandes Ecoles)
• UGEI (Union des Grandes Ecoles Indépendantes)
• AACSB (the Associate to Advance Collegiate Schools of Business)
• EFMD (European Fonduation for Management Development)

2014: ISC is ranked 16 out of 25 in the top of the best French business schools by Challenges magazine.

During my Master's degree, I specialized in Marketing and Management of Luxury Industries. This program gave me the opportunity to focus on a specific market and to see how it is managed. Classes I attended were:
• Luxury marketing (fr)
• Luxury markets (fr)
• Luxury branding (en)
• Fashion marketing and sociological trends (fr)
• Consumer behavior (en)
• Cosmetics industries (fr)
• Fragrance industries (fr)
• Wine and spirits (fr)
• Marketing of children industries (fr)
• Brand management (en)
• Intercultural mangement (en)
• Web marketing (fr)

I followed the International Track program which provides an English teaching for 2/3 of the courses.

Bachelor's degree

University of Le Havre, France - International Business Management - Major: Marketing

2009 à 2010

I spent this year at Karel de Grote Hogeschool in Antwerp (Belgium) within the International Business Course program.

2-year diploma in Transportation and Supply Chain Management

Le Havre Institute of Techonology, France - Supply chain and transportation

2007 à 2009

Parcours officiels

ISC – ISC – Marketing Management des Industries du Luxe – 2013


Anglais - Courant

Français - Langue maternelle

Espagnol - Courant

Néerlandais - Notions

Centres d'intérêt

  • Travelling
  • running (Paris half-marathon 2014)
  • winter sports
  • cross fit. Cosmetics
  • fashion
  • leather goods and food industries. Reading books. Airlines.